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| Author: | Neves, M.F. |
| Title: | Marketing and network contracts (Agreements) |
| Journal: | Journal on chain and network science
2003 : VOL. 3:1, p. 7-19 |
| Index terms: | Contracts Government Interorganizational relations Marketing Networks |
| Language: | eng |
| Abstract: | Bounded rationality makes it almost impossible to build complete contracts to manage transactions between companies. Furthermore, incomplete contracts generte opportunism problems from one of the involved parts and undesirable transaction costs that could be reduced if the process of building a contract/agreement were to include more details (exactness), even in unwritten agreements. A model that has been successfully used as a contract analysis tool in business networks focusing on market actions in provided in this article. |
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