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| Author: | Barnett, M.L. |
| Title: | Finding a working balance between competitive and communal strategies |
| Journal: | Journal of Management Studies
2006 : DEC, VOL. 43:8, p. 1753-1773 |
| Index terms: | competitive strategy dynamic models |
| Freeterms: | communal strategy |
| Language: | eng |
| Abstract: | The study presents a dynamic framework that describes how companies allocate limited resources between improving their competitive position relative to rivals and their communal position shared with rivals. This dynamic framework outlines how organizational field-level dynamics influence industry attractiveness and thereby alter a company's incentive to engage in communal strategy relative to competitive strategy. Communal strategy, in turn, can influence the institutions governing an organizational field and thereby shape industry attractiveness. Overall, the interplay between factors exogenous and endogenous to an industry cause change in an organizational field and so determine the nature of the communal environment shared by a company and its rivals over time. |
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