search query: @indexterm INTERORGANIZATIONAL RELATIONS / total: 269
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| Author: | Bhat, S.S. Milne, S. |
| Title: | Network effects on cooperation in destination website development |
| Journal: | Tourism Management
2008 : DEC, VOL. 29:6, p. 1131-1140 |
| Index terms: | interorganizational relations tourism networks marketing |
| Language: | eng |
| Abstract: | This study examines the dynamics of interorganisational cooperation in destination marketing. Few studies are available that have applied specific network concepts (embeddedness, density and centrality) in their analysis of destination marketing. The findings indicate that existing network characteristics have an impact on the level of investment needed in achieving cooperation in destination marketing. The network dimensions found by this research are the number and diversity of its members, the centrality of certain organisations, the established network channels of communication and interaction, the climate of embedded relationships and the traditional funding structure. This research suggests that a cooperative approach in destination marketing is a strategic choice which has to be made after an analysis of existing network characteristics. |
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