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Author:Young, L. C.
Wilkinson, I. F.
Title:The role of trust and co-operation in marketing channels: a preliminary study.
Journal:European Journal of Marketing
1989 : VOL. 23:2, p. 109-122
Index terms:MARKETING CHANNELS
INTERORGANIZATIONAL RELATIONS
ORGANIZATIONAL BEHAVIOUR
Language:eng
Abstract:
SCIMA record nr: 67665
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