search query: @indexterm Interorganizational relations / total: 269
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| Author: | Cichon, W. Hinterhuber, H. H. |
| Title: | Globalisierung und Kooperation im Wettbewerb. |
| Journal: | Journal für Betriebswirtschaft
1989 : VOL. 39:3, p. 139-154 |
| Index terms: | COMPANIES INTERNATIONALIZATION STRATEGY INTERORGANIZATIONAL RELATIONS CO-OPERATION JOINT BUSINESS VENTURES |
| Language: | ger |
| Abstract: | Globalization as a strategic option is characterized. The importance of international cooperation is emphasized. An internationalization portfolio matrix is presented with the following two dimensions: advantages of an international product strategy; advantages gained from a successful adaptation to the local market demands. Arguments are provided in favour of international cooperation. Recommendations for the partner selection, the cooperative behaviour, and the strategy-oriented incentives are made. The key attributes of a global company are described and analyzed. The role of network structures in the international competition is highlighted. An extension of the concept of the firm is suggested. |
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