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Author:Dollinger, M. J.
Title:The evolution of collective strategies in fragmented industries
Journal:Academy of Management Review
1990 : APR, VOL. 15:2, p. 266-285
Index terms:INTERORGANIZATIONAL RELATIONS
BUSINESS ENVIRONMENT
STRATEGY
Language:eng
Abstract:The theory of collective strategy is revised and expanded to include firms in fragmented industries. Collective strategy emerges from direct pairwise interaction between firms in fragmented industries. It may be less visible but no less extensive than in concentrated industries because pairwise interorganizational activity can aggregate into emergent collective strategy. The implications of this notion is that collective activity is a ubiquitous strategy, permeating all types of organizations and relationships in fragmented industries.
SCIMA record nr: 83048
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