search query: @author Cova, B. / total: 27
reference: 16 / 27
Author: | Badot, O. Cova, B. |
Title: | Des marketing en mouvement, vers un n`o-marketing. |
Journal: | Revue Francaise du Marketing
1992 : JAN-MAR, 136, p.5-27 |
Index terms: | MARKETING THEORY SOCIAL ECONOMICS FUTURE CONSUMER RESEARCH |
Language: | fre |
Abstract: |
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