search query: @indexterm CASSETTE TELEVISION / total: 27
reference: 6 / 27
| Author: | Berndt, R. Altobelli, C. F. |
| Title: | Die Diffusion von Videogeraten in der Bundesrepublik Deutschland |
| Journal: | Jahrbuch der Absatz- und Verbrauchsforschung
1991 : VOL. 37:3, p. 245-257 |
| Index terms: | MARKET POTENTIAL CASSETTE TELEVISION FEDERAL REPUBLIC OF GERMANY |
| Language: | ger |
| Abstract: | Video sets are an example of successful product innovation. The article tries to reveal the causes of this success through traditional diffusion models (Gompertz and Bass) enlarged with marketing variables. The model is tested on German data. Forecasts about the video set consumption of private households is given. |
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