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| Author: | Kelly, J. Davies, J. |
| Title: | An in-house MBA programme that really took off |
| Journal: | Personnel Management
1994 : SEP, VOL. 26:9, p. 30-33 |
| Index terms: | HUMAN RESOURCE MANAGEMENT ALLIANCES USA |
| Language: | eng |
| Abstract: | Enthusiasm for closer co-operation between business and education has led to a number of joint MBA courses. Jim Kelly and Julia Davies describe the path to partnership between British Airways and Lancaster University's management School and explain why their programme has stood the test of time. There are six modules covering finance and accounting, information technology, organizational behavior, marketing, operations management and business strategy. |
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