search query: @author Aaker, D. A. / total: 27
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| Author: | Aaker, D. A. Alvarez del Blanco, R. M. |
| Title: | Capitalizar el valor de la marca. |
| Journal: | Harvard-Deusto Business Review
1994 : 61, p. 62-76 |
| Index terms: | BRANDS TRADE MARKS OWN-LABEL GOODS BRAND CHOICE |
| Language: | spa |
| Abstract: |
SCIMA