search query: @indexterm OPTICAL AIDS INDUSTRY / total: 27
reference: 11 / 27
| Author: | Munkelt, I. |
| Title: | Wenig Spielraum für die Marke. |
| Journal: | Absatzwirtschaft
1994 : JUN, p. 50-53 |
| Index terms: | OPTICAL AIDS INDUSTRY BRANDS MARKETING STRATEGY IMPORTS COMPETITION GERMANY |
| Language: | ger |
| Abstract: |
SCIMA