search query: @author Anderson, E. / total: 27
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| Author: | Chatterjee, S. Hyvonen, S. Anderson, E. |
| Title: | Concentrated vs. balanced sourcing: an examination of retailer purchasing decisions in closed markets |
| Journal: | Journal of Retailing
1995 : SPRING, VOL. 71:1, p. 23-46 |
| Index terms: | RETAILING PURCHASING MARKETS |
| Language: | eng |
| Abstract: | Should a retailer concentrate most of its stock purchases in one wholesale supplier (effectively single sourcing) or balance its purchases between two suppliers (balanced sourcing)? A concentrated purchasing strategy makes the retailer an important customer to its wholesaler, meriting preferential treatment, by creating a larger order volume. The authors examine the tradeoff by modeling the purchasing intentions of food retailers in a closed market which supports essentially two wholesalers, protected by high barriers to entry. |
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