search query: @author Aaker, D. A. / total: 27
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| Author: | Aaker, D. A. Day, G. S. |
| Title: | Increasing the effectiveness of marketing research. |
| Journal: | California Management Review
1980 : WINTER, VOL. 23:2, p. 59-65 |
| Index terms: | EFFECTIVENESS MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA