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| Author: | Anderson, E. Day, G.S. Rangan, V.K. |
| Title: | Een strategische opzet voor distributiekanalen. |
| Journal: | Holland Management Review
1997 : 56, p. 47-56 |
| Index terms: | DISTRIBUTION CHANNELS CORPORATE STRATEGY COMPETITIVENESS CONSUMER EXPECTATIONS CONSUMER BEHAVIOUR |
| Language: | dut |
| Abstract: |
SCIMA