search query: @author Aaker, D. A. / total: 27
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Author: | Aaker, D. A. Carman, J. M. Jacobson, R. |
Title: | Modeling advertising-sales relationships involving feedback : a time series analysis of six cereal brands. |
Journal: | Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 116-125 |
Index terms: | ADVERTISING MARKET RESEARCH MARKETING MODELS |
Language: | eng |
Abstract: |
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