search query: @author Aaker, D. A. / total: 27
reference: 25 / 27
| Author: | Aaker, D. A. Carman, J. M. Jacobson, R. |
| Title: | Modeling advertising-sales relationships involving feedback : a time series analysis of six cereal brands. |
| Journal: | Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 116-125 |
| Index terms: | ADVERTISING MARKET RESEARCH MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA