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| Author: | Johnson, M.E. Anderson, E. |
| Title: | Postponement strategies for channel derivatives |
| Journal: | International Journal of Logistics Management
2000 : VOL. 11:1, p. 19-35 |
| Index terms: | DISTRIBUTION CHANNELS PRODUCT DIFFERENTIATION |
| Freeterms: | POSTPONING SUPPLY CHAIN |
| Language: | eng |
| Abstract: | The value of postponing product differentiation until final distribution for manufacturers who market a family of product derivatives through multiple channels is examined. A model is developed of a supply chain that distributes many short-lived products through different channels. |
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