search query: @author Aaker, D. A. / total: 27
reference: 24 / 27
| Author: | Aaker, D. A. Norris, D. |
| Title: | An analysis of 524 commercials reveals characteristics of TV commercials perceived as informative. |
| Journal: | Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 61-70 |
| Index terms: | TELEVISION ADVERTISING INFORMATION |
| Language: | eng |
| Abstract: |
SCIMA