search query: @author Aaker, D. A. / total: 27
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| Author: | Aaker, D. A. |
| Title: | Developing effective corporate consumer information programs. |
| Journal: | Business Horizons
1982 : JAN-FEB, VOL. 25:1, p. 32-39 |
| Index terms: | CONSUMER INFORMATION |
| Language: | eng |
| Abstract: |
SCIMA