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| Author: | Kotabe, M. Murray, J.Y. |
| Title: | Outsourcing service activities |
| Journal: | Marketing Management
2001 : SPRING, VOL. 10:1, p. 40-45 |
| Index terms: | Outsourcing Service Industries Markets Strategy Statistics USA |
| Language: | eng |
| Abstract: | Gaining access to new ideas and flexibility will allow service-buying firms to remain competitive. Traditionally, "make vs. buy" decisions were made by companies marketing tangible goods only. |
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