search query: @author Sellers, P. / total: 27
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| Author: | Sellers, P. |
| Title: | Who's in Charge Here? |
| Journal: | Fortune
2001 : DEC, VOL. 144:12, p. 66-72 |
| Index terms: | MANAGEMENT MANAGERIAL EFFECTIVENESS MANAGEMENT ANALYTICAL REVIEW |
| Language: | eng |
| Abstract: | The paper considers the situation inside the Coca-Cola Company and analyses its business problems and the author of the article states that Coke's sales are week now. Its stock is down. Its execution is lousy. The author states that the real solution is to pump up the sales volume. The company should blame bad marketing and what the company needs to do is get its marketing and innovation. The company's core brand - the bubbly, brown, sugared water that provides the bulk of profits to Coke and its bottlers is in trouble. The author concludes considering power problem in Coca-Cola Company. The paper states that the power can be as mysterious as the secret formula itself. |
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