search query: @author Kotabe, M. / total: 27
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| Author: | Kotabe, M. Srinivasan, S. S. Aulakh, P. S. |
| Title: | Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities |
| Journal: | Journal of International Business Studies
2002 : VOL. 33:1, p. 79-98 |
| Index terms: | MULTINATIONAL COMPANIES COMPANIES PERFORMANCE APPRAISAL R&D MARKETING |
| Language: | eng |
| Abstract: | The authors of the article state that researchers in international business have long been interested in understanding the relationship between the multinationality of a firm and its market performance. This article contributes to this research stream by incorporating firm heterogeneity in examining the multinationality-performance relationship. The findings, based on a time series cross-sectional analysis of firms from 12 different industries over a seven-year period, indicate that the impact of multinationality on both financial and operational performance is moderated by firm's R&D and marketing capabilities. |
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