search query: @author Aaker, D. A. / total: 27
reference: 22 / 27
| Author: | Aaker, D. A. Carman, J. M. |
| Title: | Are you overadvertising? |
| Journal: | Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 57-70 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE |
| Language: | eng |
| Abstract: |
SCIMA