search query: @author Aaker, D. A. / total: 27
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Author: | Aaker, D. A. Shansby, J. G. |
Title: | Positioning your product. |
Journal: | Business Horizons
1982 : MAY-JUN, VOL. 25:3, p. 56-62 |
Index terms: | PRODUCT IMAGE PRICE POLICY COMPETITIVENESS POSITIONING |
Language: | eng |
Abstract: |
SCIMA