search query: @indexterm CASSETTE TELEVISION / total: 27
reference: 1 / 27
« previous | next »
| Author: | Foote, N. |
| Title: | Fast forward to the future of TV |
| Journal: | Admap
2005 : DEC, VOL. 40:11 (467), p. 24-26 |
| Index terms: | cassette television sponsorship television advertising |
| Language: | eng |
| Abstract: | The paper throws light on the elusive viewing habits of personal video recorder owners and suggests strategies to engage them. Engaging adverstisements and sponsorship is suggested the be an effective way to get advertising through. |
« previous | next »
SCIMA