search query: @indexterm CASSETTE TELEVISION / total: 27
reference: 23 / 27
Author: | Lancaster, G. A. Wright, G. |
Title: | Forecasting the future of video using a diffusion model. |
Journal: | European Journal of Marketing
1983 : VOL. 17:2, p. 70-79 |
Index terms: | CASSETTE TELEVISION FORECASTING TECHNIQUES MARKET FORECASTING |
Language: | eng |
Abstract: |
SCIMA