search query: @author Aaker, D. A. / total: 27
reference: 19 / 27
| Author: | Aaker, D. A. Ford, G. T. |
| Title: | Unit pricing ten years later: a replication. |
| Journal: | Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 118-122 |
| Index terms: | PRICING BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA