search query: @indexterm TRADE ASSOCIATIONS / total: 27
reference: 22 / 27
Author: | LaBarbera, P. A. |
Title: | The diffusion of trade association advertising self-regulation. |
Journal: | Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 58-67 |
Index terms: | TRADE ASSOCIATIONS ADVERTISING |
Language: | eng |
Abstract: |
SCIMA