search query: @author Aaker, D. A. / total: 27
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Author: | Aaker, D. A. |
Title: | How to select a business strategy. |
Journal: | California Management Review
1984 : SPRING, VOL. 26:3, p. 167-175 |
Index terms: | CORPORATE STRATEGY BUSINESS FORECASTING |
Language: | eng |
Abstract: |
SCIMA