search query: @indexterm cassette television / total: 27
reference: 16 / 27
Author: | Kaplan, B. M. Heeter, C. Greenberg, B. S. |
Title: | Zapping - the real issue is communication. Profiling the zappers. |
Journal: | Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, p. 9-19 |
Index terms: | ADVERTISING RESEARCH TELEVISION ADVERTISING CASSETTE TELEVISION |
Language: | eng |
Abstract: |
SCIMA