search query: @author Aaker, D. A. / total: 27
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| Author: | Aaker, D. A. Stayman, D. M. Hagerty, M. R. |
| Title: | Warmth in advertising : Measurement, impact, and sequence effects. |
| Journal: | Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 365-381 |
| Index terms: | ADVERTISING ADVERTISING RESEARCH PSYCHOLOGY CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA