search query: @author Aaker, D. A. / total: 27
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| Author: | Stayman, D. M. Aaker, D. A. |
| Title: | Are all the effects of ad-induced feelings mediated by Aad? |
| Journal: | Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 368-373 |
| Index terms: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA