search query: @author Kotabe, M. / total: 27
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| Author: | Kotabe, M. Omura, G. S. |
| Title: | Sourcing strategies of european and japanese multinationals : a comparison. |
| Journal: | Journal of International Business Studies
1989 : SPRING, VOL. 20:1, p. 113-130 |
| Index terms: | INTERNATIONAL MARKETING CORPORATE STRATEGY MULTINATIONAL COMPANIES PRODUCT POLICY JAPAN EUROPE |
| Language: | eng |
| Abstract: | A study identifying various sourcing patterns adopted by European and Japanese multinational manufacturers in serving the U.S. market, using a typology of sourcing strategies, a life cycle variable and reference to a global sourcing strategy. Conceptual origins. Methodology. Sampling procedure and operationalisation of the variables. A profile of the respondents, sourcing strategies, and the product's market performance. Four Tables and four Figures illustrate the study. |
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