search query: @author Kotabe, M. / total: 27
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Author: | Kotabe, M. |
Title: | Corporate product policy and innovative behavior of european and japanese multinationals: an empirical investigation. |
Journal: | Journal of Marketing
1990 : APR, VOL.54:2, p.19-33 |
Index terms: | PRODUCT POLICY COMPANY PERFORMANCE INNOVATION MULTINATIONAL COMPANIES JAPAN EUROPE |
Language: | eng |
Abstract: |
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