search query: @author Cova, B. / total: 27
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| Author: | Cova, B. |
| Title: | Marketing international de projets : un panorama des concepts et des techniques |
| Journal: | Revue Francaise du Marketing
1990 : APR-SEP, 127-128, p. 9-37 |
| Index terms: | PROJECTS INTERNATIONAL MARKETING STRATEGIC PLANNING INDUSTRIAL MARKET RESEARCH SERVICE INDUSTRIES BIDDING |
| Language: | fre |
| Abstract: |
SCIMA