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| Author: | Pehrsson, A. |
| Title: | International product strategies: an exploratory study |
| Journal: | Scandinavian Journal of Management
1995 : SEP, VOL. 11:3, P. 237-249 |
| Index terms: | STRATEGY MANAGEMENT MARKETS |
| Language: | eng |
| Abstract: | The search for different strategies that take account of the balance between the standardization of products across market segments and their adaptation to single segments, is a crucial area of research in the fireld of international business strategy. However, research needs to be more inductively oriented. this article presents an empirical survey study that searches for types of international business strategies focusing on the product standardization/adaptation dilemma. |
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