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| Author: | Woiceshyn, J. |
| Title: | Literary analysis as a metaphor in processual research: a story of technological change |
| Journal: | Scandinavian Journal of Management
1997 : VOL. 13:4, p. 457-472 |
| Index terms: | RESEARCH TECHNOLOGICAL CHANGE MANAGEMENT |
| Language: | eng |
| Abstract: | This paper suggests that elements of literary analysis such as plot, characterization, theme and style can be used metaphorically to guide data analysis and write-up in processual research that entails telling a story of a particular sequence of events or actions. How literary analysis as a metaphor can be used not only to guide research but assess the completeness of a research report, is illustrated with a field study of technology adoption in a Finnish pre-press firm. |
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