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| Author: | Tschoegl, A.E. |
| Title: | Entry and survival: the case of foreign banks in Norway |
| Journal: | Scandinavian Journal of Management
2002 : JUN, VOL. 18:2, p. 131-153 |
| Index terms: | Banking Markets Case studies Nordic countries Scandinavia Norway Europe |
| Language: | eng |
| Abstract: | After a long history of closure to foreign banks, Norway opened in 1985. The foreign banks entering had divergent firm-specific resources and followed divergent strategies. Key factors in entry were the foreign banks' prior experience in Norway itself, the foreign banks' advantages vis-a-vis domestic banks, and rivalrous interaction with home-country banks. Key survival factors included the pre-existence of relationships with Norwegian firms, prior experience in Norway, the size of the entrant at start-up, and the size of the parent. |
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