search query: @indexterm Discrimination / total: 271
reference: 44 / 271
| Author: | Leong, S.M. Tan, H.H. Loh, M.S-Y. |
| Title: | When the cat's away: a content analysis of MNC overseas recruitment print ads |
| Journal: | Journal of Business Ethics
2004 : JAN II, VOL. 49:2, p. 115-127 |
| Index terms: | Multinational companies Recruitment Advertising Discrimination USA United Kingdom Asia |
| Language: | eng |
| Abstract: | This study examines discrimination (hereafter as: discr.) in the overseas recruitment (here as: recr.) print ads of Multinational National Corporations (MNCs) in a lax regulatory environment, Singapore. Some 1.122 recr. print ads of U.S, U.K, and Japanese affiliates (here as: affl.) of MNCs were examined. While discr. was found in the print ads of all organizations, U.S. affl. were least discriminatory, followed by Japan and U.K. affl. When Singapore firms were included, they were found to be least discriminatory. However, Singapore firms became more discriminatory when the request for a recent photograph was considered in the discr. index. |
SCIMA