search query: @indexterm Goal setting / total: 273
reference: 225 / 273
Author: | Buehrlen, H. |
Title: | Zweifeln Sie mal wieder. |
Journal: | Marketing Journal
1980 : VOL. 13:4, p. 336, 338-339 |
Index terms: | CONSUMER BEHAVIOUR GOAL SETTING PRODUCT DEVELOPMENT |
Language: | ger |
Abstract: |
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