search query: @journal_id 1668 / total: 273
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| Author: | Ambler, T. Broadbent, S. Feldwick, P. |
| Title: | Does advertising affect market size? Some evidence from the United Kingdom |
| Journal: | International Journal of Advertising
1998 : VOL. 17:3, p. 267-300 |
| Index terms: | ADVERTISING EFFICIENCY MARKET SHARE UNITED KINGDOM |
| Freeterms: | MARKETING PLANS |
| Language: | eng |
| Abstract: | Practitioners rarely question themselves, "does advertising affect market size". Non-practitioners feel that the question is academic since it is self-evident that the purpose of advertising is to sell and therefore to increase market size. This study attempts to give some new thinking. |
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