search query: @journal_id 1668 / total: 273
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| Author: | |
| Title: | Adspend in the Americas - a tale of two regions |
| Journal: | International Journal of Advertising
1998 : VOL. 17:3, p. 393-398 |
| Index terms: | ADVERTISING MARKETS MARKET FORECASTING NORTH AMERICA LATIN AMERICA |
| Language: | eng |
| Abstract: | The US market dominates advertising in the Americas. The other markets in the region, except Canada, are much less developed bu growing at a faster rate. TV is the dominant medium in the developing markets, and a reflection of lower levels of literacy. The media mix is more balanced in North America. |
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