search query: @journal_id 1668 / total: 273
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| Author: | |
| Title: | Global adspend trends: Africa and The Middle East - the smaller adspend regions |
| Journal: | International Journal of Advertising
1998 : VOL. 17:4, p. 515-520 |
| Index terms: | ADVERTISING AFRICA ASIA |
| Language: | eng |
| Abstract: | The Middle East and Africa represent the two smaller regions in the world in terms of advertising expenditure. Both regions have similar absolute levels of adspend and both have grown rapidly since 1987. But there are significant differences between the advertising industries of the respective regions that reflect the large variations in wealth and media penetration. |
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