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| Author: | Kassaye, W. W. |
| Title: | Sorting out the practical concerns in World Wide Web advertising |
| Journal: | International Journal of Advertising
1999 : VOL. 18:3, p. 339-361 |
| Index terms: | ADVERTISING MARKETING INTERNET |
| Language: | eng |
| Abstract: | The effort of advertise on the Web has been frustrated by technical and practical problems This study examines the current state of affairs and reflects on the equipment, software and measurement-related problems. It provides some practical strategies to advertisers, appraises the software, hardware and measurement solutions. |
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