search query: @journal_id 1668 / total: 273
reference: 249 / 273
| Author: | Fay, M. |
| Title: | Advertisements as cyclical fashion goods? An analysis of variation in frequency of usage of values, claims & styles in magazine advertisements |
| Journal: | International Journal of Advertising
1999 : VOL. 18:3, p. 377-404 |
| Index terms: | ADVERTISING PERIODICALS HISTORY |
| Language: | eng |
| Abstract: | This study examines the adequacy of outside force theories as explanations of the historical variation in the forms of advertisements. It is argued that considerationn of the idea of fashion may provide a better explanation of the changes in advertisements than the conventional theories. |
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