search query: @journal_id 1668 / total: 273
reference: 248 / 273
| Author: | |
| Title: | Press: Still the largest medium |
| Journal: | International Journal of Advertising
1999 : VOL. 18:3, p. 405-408 |
| Index terms: | ADVERTISING PERIODICALS MARKET SURVEYS |
| Freeterms: | NEWSPAPERS |
| Language: | eng |
| Abstract: | Newspapers and magazines still account for almost half of all global advertising and spend has increased by almost 10% in real terms since 1988. |
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