search query: @journal_id 1668 / total: 273
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| Author: | Bergler, R. |
| Title: | The effects of commercial advertising on children |
| Journal: | International Journal of Advertising
1999 : VOL. 18:4, p. 411-425 |
| Index terms: | ADVERTISING INDIVIDUAL BEHAVIOUR CHILDREN |
| Language: | eng |
| Abstract: | This paper investigates research into the effects of advertising on children in the light of public concern. Previous studies have not been able to prove a direct and exclusive link between advertising and juvenile purchasing. A number of studies show that the most important influences on a wide range of kids' attitudes are parental, family, peer group and other social factors. |
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