search query: @journal_id 1668 / total: 273
reference: 233 / 273
| Author: | Guohua Wu La Ferle, C. Wei-Na Lee |
| Title: | Advertising education in China: what do the professionals think? |
| Journal: | International Journal of Advertising
2000 : VOL. 19:1, p. 95-116 |
| Index terms: | Advertising Education China |
| Language: | eng |
| Abstract: | This study was taken to examine how Chinese advertising professionals perceive issues surrounding advertising education. The findings indicate that Chinese agencies hold a positive attitude towards advertising education and strongly believe that more undergraduate and graduate advertising programmes are needed in China. |
SCIMA