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| Author: | |
| Title: | Global adspend trends: World advertising expenditure |
| Journal: | International Journal of Advertising
2000 : VOL. 19:1, p. 139-144 |
| Index terms: | Advertising expenditure International economics |
| Language: | eng |
| Abstract: | The latest survey of world advertising expenditure shows there was marginal growth in 1998. This was due to the substantial downturn in the Asia/Pacific area. The fastest growing markets were once again found in eastern Europe. |
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