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| Author: | Mahajan, S. Sweeney, R. J. |
| Title: | Strategic choices of quality, differentiation and pricing in financial services |
| Journal: | Journal of Banking and Finance
2001 : AUG, VOL. 25:8, p. 1447-1473 |
| Index terms: | FINANCIAL SERVICES QUALITY PRICING |
| Language: | eng |
| Abstract: | Two financial services firms (FSFs) produce information on future returns from risky assets, incorporate this information in a report and sell the reports to investors. The FSFs make strategic choices of the quality, differentiation and prices of their reports. Their optimal strategic choices of quality and differentiation divide the market for the report into three segments. The non- cooperative FSFs pursue niche strategies, each focusing on a different related set of risks, in order to coordinate the contents of their reports to achieve the equilibrium degree of product differentiation. This paper's model suggests that in equilibrium FSFs differentiate their products and develop profitable niches. |
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