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| Author: | Cavaliere, G. Tassinari, G. |
| Title: | Advertising effect on primary demand: a cointegration approach |
| Journal: | International Journal of Advertising
2001 : VOL. 20:3, p. 319-339 |
| Index terms: | |
| Language: | eng |
| Abstract: | This paper addresses the question of the effects of advertising on the primary demand for whisky in Italy. The issue is investigated in a multivariate framework by referring to Johansen's cointegration technique. |
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